The makeup industry, like most industries, has a long way to go to achieve true sustainability. At Neen we are committed to moving the industry forward with packaging and product concepts that advance sustainability. In our design process, we don’t start with design and then try think of a sustainability angle, we approach design with sustainability top of mind. As we develop our products we think about how we can incorporate the three pillars of sustainability, “reduce, reuse, and recycle.” We try to reduce the amount of materials we need (for example, when everyone has a camera on their phone, does a compact really need a mirror?); we try to make our products reusable (which is why we use silicone, which doesn’t get dinged up like metal or plastic and can easily be cleaned, so has a much longer lifespan); and we try to use recycled and/or easily recyclable materials (did you know that colored plastic is much less likely to be recycled than clear plastic?). At the same time, we want you to be part of a more sustainable makeup journey and we know that compromising on the quality of your experience is itself not sustainable, and just leaves you with the same old unsustainable choices (I mean, we’re not drinking our iced coffee through a disintegrated paper straw, are you?). Here are some of the things we are doing with our current range of products: