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    ALL EYES CHEEK LIP SETS BRUSHES REFILLS
    • New Sold Out On Sale
      Pretty Extra

      Pretty Extra

      Mascara

    • New Sold Out On Sale
      Pretty Shady Trios

      Pretty Shady Trios

      Pressed Pigment Trios

    • New Sold Out On Sale
      Pretty Shady

      Pretty Shady

      Pressed Pigment

    • New Sold Out On Sale
      Pretty Shiny

      Pretty Shiny

      Cream Highlighter

    • New Sold Out On Sale
      Side Eye Liner

      Side Eye Liner

      Eye Pencil

    • New Sold Out On Sale
      The Warm Tone Matte Set

      The Warm Tone Matte Set

      3 Full-Size Products

    • New Sold Out On Sale
      Pretty Shady Trio Sample

      Pretty Shady Trio Sample

    • New Sold Out On Sale
      Eye Brush Trio

      Eye Brush Trio

      Vegan Brushes

    • New Sold Out On Sale
      Complete Brush Set

      Complete Brush Set

      Vegan Brushes

    • New Sold Out On Sale
      Duo Precision Eyeshadow Brush #3

      Duo Precision Eyeshadow Brush #3

      Vegan Brush

    • New Sold Out On Sale
      Duo Fluffy Eyeshadow Brush #2

      Duo Fluffy Eyeshadow Brush #2

      Vegan Brush

    • New Sold Out On Sale
      Duo Liner Brush #4

      Duo Liner Brush #4

      Vegan Brush

    • New Sold Out On Sale
      Pick Me x 3

      Pick Me x 3

      Pick Your 3 Products

    • New Sold Out On Sale
      Pretty Shady Refill

      Pretty Shady Refill

      Pressed Pigment Shadow Refill

    • New Sold Out On Sale
      Pick Me x 5

      Pick Me x 5

      Pick Your 5 Products

    Skip to product information
    New Sold Out On Sale

    Pretty Extra

    Regular price
    From $14

    Pretty Extra Mascara in black is easy to apply, cozy wear, and stays put without flaking or smudging. Our signature brush nails it every time, whether you're using the full size or our new travel-sized mini.

     

    Made with nourishing castor and argan oils that keep lashes shiny, hydrated, and not stiff. We don't just talk the talk, we walk the eco walk. Our mascara tube is made from Oceanworks plastic, which is reclaimed plastic pollution from waterways.

    Size

    Our Pretty Extra Mascara is a clean formula that comes in Oceanworks packaging, which is plastic repurposed from waterways. Learn more about our sustainability commitment here.

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    New Sold Out On Sale

    Pretty Shady Trios

    Regular price
    $38

    Your favorite Pretty Shady eyeshadow and highlighter color combos, all in one compact. Our pressed pigment powder formula feels like a dreamy cream and stays all day. Not to mention, they're easily blendable and never crease. We believe in conscious consumption, so our products are all made with ethically sourced mica. And here's the fun part – it comes in fun-to-play-with eco-friendly silicone packaging.

     

    Love a deal? So do we. When you buy any three trios together, an automatic discount will be applied to your cart. Instead of paying $114, you'll get three trios for $95.

    Color:
    The Bare Trio

    Use any of our Vegan Dual-Ended Brushes or your fingers to apply Pretty Shady Pressed Pigments, which double as both eyeshadows and highlighters. We love a multi-use product. You can also dampen your brush and use darker shades as a more precise liner. When using a brush, a denser brush will pick up more product, while a fluffier brush will provide a more all-over wash of color. You can also browse our library of tutorials so you can learn and explore.
    SATIN: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate, Boron Nitride, Polymethylsilsesquioxane, Silica ,Vinyl Dimethicone/ Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499), Ultramarine (CI 77007), Carmine (CI 75470). SCULPT: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate, Boron Nitride, Polymethylsilsesquioxane, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499), Ultramarine. SMUDGE: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate,Boron Nitride, Polymethylsilsesquioxane, Silica, Vinyl Dimethicone/Methicone, Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499).
    When we design a product, we always start with sustainability. Our Pretty Shady Pressed Pigment Trio comes in the first-ever non-plastic compact made from 100% silicone (made from sand and oxygen). They're refillable, reusable and easy to clean. Not to mention, they're durable and won't leach microplastics into the environment. Our eyeshadows and are also made locally, which reduces our carbon footprint. Learn more about our sustainability commitment here.

    Get first dibs on the newest shades.

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    New Sold Out On Sale

    Pretty Shady

    Regular price
    $29

    Our Pretty Shady eyeshadow and highlighters are one-swipe formulas that feel like a dreamy cream and stay all day. These eyeshadows and highlighters are easily blendable and never crease. Oh, and it’s made with ethically sourced mica. Yup. We believe in conscious consumption. And here's the fun part – it comes in fun-to-play-with eco-friendly silicone packaging. And when you find that must-have shade, simply grab a refill. 

      Color:
      Glow

      Use any of our Vegan Dual-Ended Brushes or your fingers to apply Pretty Shady Pressed Pigments, which double as both eyeshadows and highlighters. We love a multi-use product. You can also dampen your brush and use darker shades as a more precise liner. When using a brush, a denser brush will pick up more product, while a fluffier brush will provide a more all-over wash of color. You can also browse our library of tutorials so you can learn and explore.
      Glow: Mica, Calcium Sodium Borosilicate, Silica, Zinc Stearate, Aluminum Powder, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol. May contain: Titanium Dioxide (Cl 77891), Iron Oxide (Cl 77491), Iron Oxide (Cl 77492), Iron Oxide (Cl 77499), Tin Oxide (Cl 77861)
      When we design a product, we always start with sustainability. Our Pretty Shady Pressed Pigment comes in the first-ever non-plastic compact made from 100% silicone (made from sand and oxygen). They're refillable, reusable and easy to clean. Not to mention, they're durable and won't leach microplastics into the environment. Our eyeshadows are also made locally, which reduces our carbon footprint. Learn more about our sustainability commitment here.

      Get first dibs on the newest shades.

      Subscribe Now
      Skip to product information
      New Sold Out On Sale

      Pretty Shiny

      Regular price
      $29

      Our Pretty Shiny dewy cream highlighter gives you an irresistible high-shine look that effortlessly melts into your skin with just the right amount of playtime. Packed with nourishing avocado, camellia, sunflower, and rosa canina oils, it hydrates while giving your skin a glowy finish. And it comes in aluminum packaging, matching great product formulation with eco-consciousness.

        Color:
        Frosty

        Pretty Shiny Cream Highlighter is best applied with fingers. It can be swept onto the lids, cheekbones, top of the nose and cupid's bow. This product is more shiny (less glittery). You can also mix it into your foundation for a hydrating, dewy look for both face and body.
        Frosty: Water (Aqua), Mica, Caprylic/Capric Triglyceride, Glycerin, Isopentyldiol, Stearic Acid, Dimethicone, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-3 Stearate, Cl 2-15 Alkyl Benzoate, VP/Eicosene Copolymer, Ethylhexylglycerin, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Phenoxyethanol, Persea Grattissima (Avocado) Oil, Potassium Hydroxide, Tocopherol Acetate, Camellia Oleifera Seed Oil, Rosa Canina Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Acrylates Copolymer, Tocopheryl Acetate, Xanthan Gum. May contain: Titanium Dioxide (Cl 77891), Carmine (Cl 75470), Ferric Ferrocyanide (Cl 77510)
        When we design a product, we always start with sustainability. Instead of using a plastic tube, our Pretty Shiny Cream Highlighter comes in an aluminum tube, which is one of the most recyclable materials out there. Using recycled aluminum saves 95% of the energy and resources used to make virgin aluminum and 75% of all aluminum ever manufactured in North America is still, (through recycling), in use today. This product is made locally, which reduces our carbon footprint. Learn more about our sustainability commitment here.

        Get first dibs on the newest shades.

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        New Sold Out On Sale

        Side Eye Liner

        Regular price
        $20

        A high-pigment eyeliner pencil designed for both precision and ease. Our Side Eye Liner Pencil is clean, vegan formula glides smoothly without tugging, perfect for creating a sharp cat eye or blending out for a smokey look. And it's not just about the look; our pencil features a wood barrel, making it a better choice for the environment.

          Color:
          Jet

          Can be applied to both upper and lower waterlines, as well as the lash line for a smudged smokey eye look. You can also create a defined cat-eye in making sure your Side Eye Liner Pencil is sharpened.
          Jet: Candelilla Wax, Castor Oil, Carnauba Wax, Ozokerite, Ethylhexyl Palmitate, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbic Acid, Silica, Tocopherol. May Contain: Iron Oxide Black (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510)
          When we design a product, we always start with sustainability. Our Side Eye Liner Pencil is made from wood. Learn more about our sustainability commitment here.

          Get first dibs on the newest shades.

          Subscribe Now
          Skip to product information
          New Sold Out On Sale

          The Warm Tone Matte Set

          $75
          Regular price
          $94.00
          Sale price

          Basics that aren’t boring. Check out our brand-new high-performance matte trios. They’re blendable, buildable, everyday staples and bundled for 20% off. These neutral, no-skip mattes are made with ethically sourced ingredients and come in our refillable, eco-friendly compact.

           

          This set includes the Toasty Trio, Going Rouge in Fling, and Glisten Up in Flirt.

           

          Slip: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate,Boron Nitride, Polymethylsilsesquioxane, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain:Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide(CI 77492), Iron Oxide (CI 77499). Snug: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate, Boron Nitride, Polymethylsilsesquioxane, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol,Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499). Smudge: Mica, Dimethicone, Lauroyl Lysine, Zinc Stearate,Boron Nitride, Polymethylsilsesquioxane, Silica, Vinyl Dimethicone/Methicone, Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499). Fling: Ricinus Communis (Castor) Seed Oil, Hydroxystearic/Linolenic/Oleic Polyglycerides, Polyhydroxystearic Acid, Caprylic/Capric Triglyceride, Microcrystalline Wax (Cera Microcristallina), Octyldodecanol, Isononyl Isononanoate, Phenyl Trimethicone, Helianthus Annuus (Sunflower) Seed Wax, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, Ethylhexylglycerin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Camellia. Oleifera Seed Oil, Rosa Canina Seed Oil. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850). Flirt: Hydrogenated Polyisobutene, Diisostearyl Malate, Polybutene, Caprylic/Capric Triglyceride, Silica Dimethyl Silylate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, *Caprylyl Glycol, Vanillin, Tocopheryl Acetate, Isononyl Isononanoate, Ethylhexylglycerin, Helianthus Anuus (Sunflower) Seed Oil, Isopropyl Myristate, Vitis Vinifera (Grape) Seed Oil, Rosa Canina Fruit Oil, Persea Grattissima (Avocado) Oil, Isopropyl Titanium Triisostearate, Stearalkonium Hectorite, Polyhydroxystearic Acid, Propylene Carbonate, Rosmarinus Officianalis (Rosemary) Leaf Extract, Tocopherol. May contain: Mica (Cl 77019), Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77489, Cl 77491, Cl 77492, Cl 77499).
          When we design a product, we always start with sustainability. All 4 of these products utilize innovative sustainable packaging, like our refillable silicone compact and glass vial with a wood lid. Learn more about our sustainability commitment here.

          Get first dibs on the newest shades.

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          New Sold Out On Sale

          Pretty Shady Trio Sample

          Regular price
          $0

          Not sure which Pretty Shady Trio is right for you? Don't worry about making the wrong choice and instead try a sample. Each card come with a Pretty Shady Trio, a Going Rouge Cream Cheek, and a Glisten Up Lip Gloss. 

          Color:
          Cloud Trio Sample

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          New Sold Out On Sale

          Eye Brush Trio

          $60
          Regular price
          $74.00
          Sale price

          Get all three of our vegan eye brushes. This trio set comes with a 20% discount and includes our Duo Fluffy Eyeshadow Brush (#2), Duo Precision Eyeshadow Brush (#3), and Duo Liner Brush (#4).

           

          Our brushes are made from wood and aluminum. Vegan and cruelty-free.

          Get first dibs on the newest shades.

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          New Sold Out On Sale

          Complete Brush Set

          $84
          Regular price
          $104.00
          Sale price

          Get all four of our vegan dual-ended brushes. This quad set comes with a 20% discount and includes our Duo Cheek & Lip Brush (#1), Duo Fluffy Eyeshadow (#2) Brush, Duo Precision Brush (#3), and Duo Liner Brush (#4).

          Our brushes are made from wood and aluminum. Vegan and cruelty-free.

          Get first dibs on the newest shades.

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          New Sold Out On Sale

          Duo Precision Eyeshadow Brush #3

          Regular price
          $24

          Get the best of both worlds with our Duo Precision Eyeshadow Brush (#3). One side can be used for sharp or blended lines and the other a must-have for a smooth layer of your favorite shadow. Crafted from sustainable materials and completely vegan, this brush is your secret weapon for creating the perfect precise or blended liner.

          The larger end of our Duo Precison Liner Brush applies shadows densely across the lid (no fallout, here!), ensuring a bold color payoff, while the smaller end works as a precision sketch liner brush—ideal for creating sharp, detailed lines or sculpting a liner flick at the outer corners.
          Our brushes are made from wood and aluminum. Vegan and cruelty-free.

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          New Sold Out On Sale

          Duo Fluffy Eyeshadow Brush #2

          Regular price
          $26

          Our Duo Fluffy Eyeshadow Brush (#2) is the perfect multitasker needed to create any eye looks. Crafted from sustainable materials and completely vegan, this brush is your secret weapon for shaping your eye with just the right amount of product.

          The larger, fluffy side of our Duo Fluffy Eyeshadow Brush (#2) delivers just the right amount of shadow for an edgeless base layer or cheekbone highlight. Flip it over to the smaller, less fluffy side—perfect for contouring, carving out crease details, or adding highlighter on your nose and inner corners.
          Our brushes are made from wood and aluminum. Vegan and cruelty-free.

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          New Sold Out On Sale

          Duo Liner Brush #4

          Regular price
          $24

          This Duo Liner Brush (#4) is the perfect liner multitasker… and two ways to line are better than one. Whether you want defined liner or a smoky blurred effect, this brush is for you.

          The smaller pointy side of our Duo Liner Brush can transform any eyeshadow into a sharp, defined line for a cool cat eye or it can be used to apply a thin line at the roots of your lashes for an effortlessly fuller lash look. The second side can be used for a smoky, softer blurred effect that adds depth and dimension or to seamlessly blend your pencil or shadow line.
          Made from wood and aluminum. Vegan and cruelty-free

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          New Sold Out On Sale

          Pick Me x 3

          $75
          Regular price
          $94.00
          Sale price

          Who knows you better than...you? Customize your beauty routine and get 20% off with our "Create Your Own Bundle" offering. Whether you're a minimalist or a full-glam enthusiast, we've got covered you with options that let you choose the perfect products for any look.

           

          Build your ultimate trio with our three-product bundle. One Pretty Shady Trio, one Going Rouge for a perfect pop, and finish with a Glisten Up Gloss that delivers shine minus the st-ickiness. 

          Get first dibs on the newest shades.

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          New Sold Out On Sale

          Pretty Shady Refill

          Regular price
          $24

          Refill for Pretty Shady. Down to the last drop? Buy a refill of our pressed pigment, with high-impact color that can be used as an eyeshadow and highlighter. Our one-swipe pressed pigment powder formula feels like a dreamy cream and stays all day. From neutrals to “wow” colors, these high-impact shadows are easily blendable and never crease. Oh, and it’s made with ethically sourced mica. We believe in conscious consumption.

          Color:
          Glow

          Use any of our Vegan Dual-Ended Brushes or your fingers to apply Pretty Shady Pressed Pigment refills, which double as both eyeshadows and highlighters. We love a multi-use product. You can also dampen your brush and use darker shades as a more precise liner. When using a brush, a denser brush will pick up more product, while a fluffier brush will provide a more all-over wash of color.
          Glow: Mica, Calcium Sodium Borosilicate, Silica, Zinc Stearate, Aluminum Powder, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol. May contain: Titanium Dioxide (Cl 77891), Iron Oxide (Cl 77491), Iron Oxide (Cl 77492), Iron Oxide (Cl 77499), Tin Oxide (Cl 77861)
          When we design a product, we always start with sustainability. This pretty shady refill is made to be inserted into our first-ever silicone compact(made from sand and oxygen). They're refillable, reusable and easy to clean. Not to mention, they're durable and won't leach microplastics into the environment. Our eyeshadows are also made locally, which reduces our carbon footprint. Learn more about our sustainability commitment here.

          Get first dibs on the newest shades.

          Subscribe Now
          Skip to product information
          New Sold Out On Sale

          Pick Me x 5

          $114
          Regular price
          $143.00
          Sale price

          Who knows you better than...you? Customize your beauty routine and get 20% off with our "Create Your Own Bundle" offering. Whether you're a minimalist or a full-glam enthusiast, we've got covered you with options that let you choose the perfect products for any look.

           

          Take it to the next level with our five-product bundle. It all starts with our Pretty Shady Trio, which will help you create an iconic eye. Add a Going Rouge shade for a pop of color, then pick a Glisten Up Gloss for that high-shine finish. But don’t stop there—elevate your glow with our Pretty Shiny cream highlighter and define your eyes with the perfect Side Eyeliner. 

          Get first dibs on the newest shades.

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