Get 15% off your first order when you sign up

Free Shipping on orders > $35

Get 15% off your first order when you sign up

Free Shipping on orders > $35

Get 15% off your first order when you sign up

Free Shipping on orders > $35

Get 15% off your first order when you sign up

Free Shipping on orders > $35

Get 15% off your first order when you sign up

GET STARTED

SEARCH

Pretty Extra

Regular price: $26

For the fluffy, thick lash lovers. Easy application, cozy wear, and stays put without flaking or smudging. Our brush nails it every time. Made with nourishing castor and argan oils that keep lashes shiny, hydrated, and not stiff. We don't just talk the talk, we walk the eco walk. Our mascara tube is made from Oceanworks plastic, which is reclaimed plastic pollution from waterways.

Cruelty Free

Dot Approved

How It Works

How to use

Ingredients

Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, VP/Hexadecene Copolymer, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Synthetic Beeswax, Polyvinyl Alcohol, Acrylates Copolymer, Palmitic Acid, Stearic Acid, Propanediol, Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax, Octyldodecanol, 1,2-Hexanediol, Hydroxyacetophenone, Panthenol, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Sodium Hydroxide, Caprylhydroxamic Acid, Argania Spinosa Kernel Oil

Sustainability

Get first dibs on the newest shades.

Subscribe Now

Pretty Shady Pressed Pigment Trios

Regular price: $36

Your favorite color combos, all in one compact. So pigmented you can apply with one swipe. Our luxurious powder formula feels like a cream. Stays in place so you can slay all day. Only ever made with ethically sourced mica.

Color:
The Cloud Trio

Ingredients

Blur: Mica, Dimethicone, Silica, Hydrogenated Lecithin, Zinc Myristate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, -Tocopherol. May contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499), Black 2 (CI 77266), Carmine (CI 75470), Tin Oxide (CI 77861). BRB: Mica, Dimethicone, Aluminum Calcium Sodium Silicate, Hydrogenated Lecithin, Zinc Myristate, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol. May contain:, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide ( CI 77499), Manganese Violet (CI), Blue 1 Lake (CI42090:2), Red 7 Lake (CI 15850.1), Carmine (CI 75470), Ferric Ferrocyanide (CI 77510), Tin Oxide (CI 77861). Beet: Mica, Dimethicone, Hydrogenated Lecithin, Zinc Myristate, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Tocopherol. May contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499), Black 2 (CI 77266).

Sustainability

Get first dibs on the newest shades.

Subscribe Now

Pretty Shiny

Regular price: $29

For that high-shine, dewy look. Melts into your skin rather than sitting on top. Enough play time to get it just right, then stays put to keep that glow in place. Packed with avocado, camellia, sunflower, and rosa canina oils to lock in moisture and prevent skin dehydration.

Color:
Metta

Cruelty Free

Dot Approved

Multi Use

How It Works

Dab the shimmer on your finger, a sponge or a brush and tap it into your eyelids, cheeks or anywhere you want some extra sparkle.

Ingredients

Metta: Water (Aqua), Mica, Caprylic/Capric Triglyceride, Glycerin, Isopentyldiol, Stearic Acid, Dimethicone, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-3 Stearate, Cl 2-15 Alkyl Benzoate, VP/Eicosene Copolymer, Ethylhexylglycerin, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Phenoxyethanol, Persea Grattissima (Avocado) Oil, Potassium Hydroxide, Tocopherol Acetate, Camellia Oleifera Seed Oil, Rosa Canina Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Acrylates Copolymer, Tocopheryl Acetate, Xanthan Gum. May contain: Titanium Dioxide (Cl 77891), Carmine (Cl 75470), Ferric Ferrocyanide (Cl 77510)

Sustainability

When we design a product, we always start with sustainability. Instead of using a plastic tube, our Pretty Shiny Cream Highlighter comes in an aluminum tube, which is one of the most recyclable materials out there. Using recycled aluminum saves 95% of the energy and resources used to make virgin aluminum and 75% of all aluminum ever manufactured in North America is still, (through recycling), in use today. This product is made locally, which reduces our carbon footprint. Learn more about our sustainability commitment here.

Get first dibs on the newest shades.

Subscribe Now

Side Eye Liner

Regular price: $19

A high-pigment pencil that doesn’t tug and just glides on. You can blend it out for a smokey look or do a cat eye that will stay in place. Plus it has a wood barrel that’s better for the environment.

Color:
Minty

Cruelty Free

Dot Approved

Vegan

How It Works

Add some drama to your eyes by lining your lids.

Ingredients

Sustainability

Get first dibs on the newest shades.

Subscribe Now

SEARCH

YOUR CART

Pretty Extra

Mascara

Pretty Shady

Pressed Pigment

Pretty Shady Pressed Pigment Trios

Pressed Pigment Trios

Pretty Shiny

Cream Highlighter

Side Eye Liner

Eye Pencil

Pretty Shady Refill

Pressed Pigment Shadow Refill

Pretty Extra

Pretty Shady

Color:
Glow

Pretty Shady Pressed Pigment Trios

Color:
The Cloud Trio

Pretty Shiny

Color:
Metta

Side Eye Liner

Color:
Minty

Pretty Extra

Mascara

Pretty Shady

Pressed Pigment

Pretty Shady Pressed Pigment Trios

Pressed Pigment Trios

Pretty Shiny

Cream Highlighter

Side Eye Liner

Eye Pencil

Pretty Shady Refill

Pressed Pigment Shadow Refill

Pretty Extra

Color:Black

Pretty Shady

Color:Glow

Pretty Shady Pressed Pigment Trios

Color:The Cloud Trio

Pretty Shiny

Color:Metta

Side Eye Liner

Color:Minty

Color:
Black

Color:
Glow

Color:
The Cloud Trio

Color:
Metta

Color:
Minty